Employer Branding & HR Marketing
Company: Goodgame Studios
Employees in 2010: ~100
Employees in 2016: +1200
My period in this position: 2015 - 2016
Creative Strategy and Results
Creation of 360° communication measures. Achievements:
Attract international top talents
Increase of application candidate's quality, incoming application and contract signing
Reach employment objectives
Employee retention and satisfaction
Improve work space quality
Improve company prominency
Having an employer rating of +4* and being among the best company's to work at
Our people analytics team did an excellent job providing all data we needed to come up with the right actions to achieve the company's objectives.
The employer branding actions went from small and very simple, to large, original and complex.
These contained key messages for specific applicants and employee target groups.
Some actions were pure brand experiences, enhancing the presence and positive perception.
Each action was analyzed on result to improve further actions.
- +33% contract signing increase
- Globally more applications and 15% more qualitative applications (candidates to be interviewed)
- +30% more referalls of candidates from our employees
- +15% of likes of the corporate Facebook page through actions
- +4 from 5 points in Kununu employer rating in 2015
Managing production from concept to completion within time and budget.
Working closely with key relationships and peers.
Representing the company at events.
The HR Marketing team I was part of consisted of 10 people specialized in people analytics, marketing and feelgood management working closely together as the best team in the world.
For my part I could help my peers on art production specific topics when creating briefings to design contractors or technical questions and art feedback.
Internal collaboration partners:
HR Department (Recruiter, Talent Sourcer, Onboarding, Personal Development)
Overall department Heads / Leads
Internal Corporate Art, Event and Interior Design Departments
City adminsitration and Chamber of Commerce Hamburg
Forge of Empires
The Settlers Online
Anno 1707 Online
Strong visual campaigns
Themed event car
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