Print Ad Corporate Identity Guidelines
Design Agency: Bruce Dunlop Associates Creative Australia
Client: TV3 New Zealand
Project: Print Ad Corporate Identity Guidelines of on-air rebranding
Creation of corporate identity guidelines for all print ad medias, based on the on-air rebranding.
Guideline rules and manual's layout were done by me.
The guidelines had to give a maximum of flexibility to advertising agency to create print ads on different supports putting the focus either on the tv show (fig. A) or the tv show (fig. B - see below). It considerated different location of billboards to have the best brand visibility.
I considerated the limitation of key visuals for shows that advertising agency are provided sometimes to create guidellines and templates allowing many options for creations, while maintaining a consistent corporate brand appearance.
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