Print Ad Corporate Identity Guidelines

Design Agency: Bruce Dunlop Associates Creative Australia

Client: TV3 New Zealand

Project: Print Ad Corporate Identity Guidelines of on-air rebranding

Art Direction

Creation of corporate identity guidelines for all print ad medias, based on the on-air rebranding.
Guideline rules and manual's layout were done by me.

Creative Strategy

The guidelines had to give a maximum of flexibility to advertising agency to create print ads on different supports putting the focus either on the tv show (fig. A) or the tv show (fig. B - see below). It considerated different location of billboards to have the best brand visibility.

I considerated the limitation of key visuals for shows that advertising agency are provided sometimes to create guidellines and templates allowing many options for creations, while maintaining a consistent corporate brand appearance.

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